News · Politics For Subscribers The branding of an American president By Ellen Tave Glassman January 5, 2016 · 6:21 AM EST · Updated January 16, 2025 12:05 AM · 4 min read read Advertisement Listen to audio version of this article Members only Subscribe to listen These days, a website, a YouTube video and a kickoff speech will often accompany each presidential campaign rollout. These days, a website, a YouTube video and a kickoff speech will often accompany each presidential campaign rollout.… Advertisement Read Next Who’s Making Governor Maura Healey’s First Lady Rich, and What Do They Want From the Governor? Massachusetts Super PAC Compares Gov Candidate Andrea James To Zohran Mamdani In Campaign Blitz Massachusetts Pro-Life Groups Collect Over 97,000 Signatures To Challenge Late-Term Abortion Law Group Questions Whether GBH Ballot Ads Require Campaign Finance Disclosures