News · Politics For Subscribers The branding of an American president By Ellen Tave Glassman January 5, 2016 · 6:21 AM EST · Updated January 16, 2025 12:05 AM · 4 min read read Advertisement Listen to audio version of this article Members only Subscribe to listen These days, a website, a YouTube video and a kickoff speech will often accompany each presidential campaign rollout. These days, a website, a YouTube video and a kickoff speech will often accompany each presidential campaign rollout.… Advertisement Read Next Massachusetts Takes Catholic Couple’s Daughter After They Refuse To Call Her A Boy, Family Says Donald Trump Praises Kevin Reddington, Calls Lindsay Clancy Case A ‘No-Win’ Situation Mike Minogue Gave $5,000 To Campaign Seeking To Repeal Massachusetts 2024 Gun Control Law Maura Healey Calls For Federal AI Guardrails ‘Before It’s Too Late’