WATCH: George W. Bush appears in TV ad for brother

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Viewers watching the Super Bowl in New Hampshire and South Carolina have seen former President George W. Bush’s first public appearance for his brother’s presidential campaign.

The Right to Rise Super PAC supporting Jeb Bush ran the ads during the second half of Sunday’s game on local television in New Hampshire and South Carolina.

With his recognizable Texas accent, the former president looks into the camera saying, “I know Jeb. I know his good heart and his strong backbone.”

Images of the White House, airmen on the deck of an aircraft carrier and what appears to be a post-Sept. 11, 2001, candlelight vigil intermingle with the former president.

George W. Bush says that experience and judgment count and that his brother is a leader who will keep the country safe.