Reports of the death of polling have been greatly exaggerated

Reports of the death of polling have been greatly exaggerated

The first words anyone spoke to me once the election results came in were "What went wrong?" To which I replied, "I was tired and had trouble tying my tie. I'll fix it before I get to class." Far from being sartorially flippant, the point I was making was this: Nothing went "wrong." The polls worked like they were supposed to work. If there was a problem, it was in how they were used – and the fact that we all forgot they deal in probabilities and not certainties.

Polling theory dictates the process