Around New England

Coca-Cola Buys Moxie

August 30, 2018

Coca-Cola is acquiring strong-tasting Moxie, a New England regional tonic long associated with Maine.

The soda giant announced that it is acquiring Moxie from Coca-Cola of Northern New England, of Bedford, New Hampshire, which is an independent company that partners with Coca-Cola.

Moxie is made in Londonderry, New Hampshire. It was patented in 1885 and was the first bottled beverage in America, according to its maker.



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