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Coca-Cola Buys Moxie

Coca-Cola is acquiring strong-tasting Moxie, a New England regional tonic long associated with Maine.

By Matt McDonald
· Updated June 29, 2026 11:32 AM
Coca-Cola Buys Moxie
Photo by James Yarema / Unsplash

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Coca-Cola is acquiring strong-tasting Moxie, a New England regional tonic long associated with Maine.

Tags: Around New England Business food