Around New England

Massachusetts Department of Public Health Launches $1 Million Campaign Against Crisis Pregnancy Centers

June 10, 2024

The Massachusetts Department of Public Health is launching a $1 million “public awareness campaign” against pro-life crisis pregnancy centers, developed with a pro-abortion advocacy organization.

State officials announced the campaign at an event outside an abortion facility in Brookline on Monday, June 10, according to State House News Service.

“Every day, individuals in the Commonwealth walk into anti-abortion centers unaware that these facilities are masquerading as comprehensive medical providers and pose a significant risk to the health and well-being of those seeking help, support, and options,” Department of Public Health commissioner Robbie Goldstein said in a written statement. “As a physician, I find this kind of deception and misrepresentation unconscionable, and as Commissioner, I feel compelled to push back as hard as possible against these shameful practices and blatant misinformation.”

The state’s public health agency provided no evidence for Goldstein’s claims.

The anti-crisis-pregnancy-centers campaign was developed in conjunction with Reproductive Equity Now, which supports abortion. The money comes from a fiscal 2023 supplemental budget for the state, according to the state Department of Public Health.

“Campaign messaging will appear on social media platforms, billboards, radio and transit,” State House News Service reported.

One 30-second social media video on YouTube published Monday, June 10 by the state Department of Public Health notes correctly that crisis pregnancy centers don’t offer abortion, but also states “They mislead you about your options if you’re pregnant,” without providing evidence for the claim.

One commenter on the video wrote:  “OH NO!!!! Free diapers and childcare! Easy connection to adoption agencies and parenting classes! THE HORROR”

Screenshot of anti-crisis-pregnancy-centers video published on YouTube by the Massachusetts Department of Public Health on Monday, June 10, 2024.


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