The BLOG: Voices

Google: Your Restaurant Is A Transgender Safe Space Or It Isn’t

A couple of weeks ago, one of the account managers at our marketing agency picked up on something pretty interesting from Google – a unique kind of discrimination.

It sort of shows you where we are in society.

My account manager had gotten a telephone call from the Chief Marketing Officer of a restaurant chain that’s a client of ours.  The CMO asked our opinion on how to handle a seemingly new feature in Google Business.

For those of you not familiar with how this works, it goes like this.

You Google a business – let’s say, for example, a restaurant.

The business listing comes up with information about the restaurant.  It lets you know if the restaurant is kid-friendly.  Or has outdoor dining.  Or offers a gluten-free menu.

If the restaurant doesn’t have those items marked off, it’s assumed that they are not kid-friendly, gluten-free, outdoor dining, or whatever.

Google is now offering two new options: “LGBTQ-Friendly” and “Transgender Safespace.”

Ignoring for a second that most restaurant owners surely don’t even know they can manage their own business listing on Google, we need to discuss a bigger issue.

Google is now apparently in the business of dividing Americans through businesses.

Haven’t marked off that you’re “LGBTQ-friendly”?  Surely you hate gays.

You don’t offer a “transgender safe space”?  I’m boycotting you and suing your business for discrimination.

It’s getting out of control.  So here’s what I’d like to see.

“Blue Lives Matter Safe Space.” “Gun-friendly.” “Patriotic Americans Given Free Bourbon.” “Liberal Trigger Warning.”  “Conservatives Welcome.”

But of course asking for something like THAT just makes me a bigot.


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Kyle S. Reyes is President and CEO of The Silent Partner Marketing. He’s also an acclaimed keynote speaker on entrepreneurship, leadership, marketing and social media. You can follow him on Facebook.