Kid Entrepreneur Starts Company To Help Cops. Let’s Tell The World.

He’s not my employee … but he could be.

He’s not my kid … but he’s an inspiration.

He’s not even old enough to drive … and yet he’s running a successful company.

He’s not yet able to vote … yet he’s a shining example of patriotism.

I’m talking about a little guy named Maxwell Lanfrank.

He’s 10 years old.

When he was just 8, he started an all-natural organic personal care company called MoMax out of his parents’ kitchen in New Jersey.  But it’s what DRIVES his success that’s so incredible.

His dad is a cop, which is why Max decided to create a product for law enforcement.  So he came up with Behind the Blue – a line that includes an organic lip balm and a flat hand sanitizer to fit in the vests of cops.

He sells them on his website and donates 50% of his profits to the C.O.P.S. organization, which supports families of fallen law enforcement officers.

Max really wants to bridge the gap between kids and cops … so he goes from police station to police station giving out lip balm and hand sanitizer to police … and wants kids across the country to do the same.

His mom dropped me a line about a month ago after seeing the work that The Silent Partner and The Whiskey Patriots are doing to support the police community.  When she told me Max’s story … how could I NOT get involved?  I figured we young entrepreneurs need to stick together to show that cops are the good guys.

So next week, the little man and I are heading to New York City.  We’re going to do some filming together and head over to the Police Academy and the NYPD headquarters to give some cops some lip balm and hand sanitizer.  We’ll walk the streets and shake the hands of some cops and hook them up.

As a matter of fact, a company called Inforce heard about Max and is even buying $1,000 in products and giving it back to Max to hand out.  Pretty cool stuff.

It’s always great to find these little inspirational stories … and so I hope you’ll check out his website at and maybe order some stuff for YOUR kids to give to police.  If you do – send us a picture or a video of your kids and the police.  This world could use a little positivity.

Or maybe just share Max’s story.  After all … the two seconds it will take you to click “share” can go a long way in helping bring kids and cops together.


Kyle S. Reyes is co-host of The Whiskey Patriots and the Chief Executive Officer of The Silent Partner Marketing. Reyes is also an acclaimed keynote speaker on entrepreneurship, leadership, marketing and social media. You can follow him on Facebook.