“I would – but have you ever tried to get an appointment with a dermatologist?”
It’s a pretty common conversation the past several years. Common enough that I sometimes think I should have gone into dermatology. From skin checkups to cosmetic markups like Botox and the like … it’s a booming industry.
Know what else is booming? The desire of people to reclaim their TIME.
Look no further than companies like Uber Eats, pet grooming on wheels, and mobile clinics. We’ve all seen the rapid growth in on-demand services in this need-to-have-it-now society. Mobile spas might just be the next thing to blow up in the market.
The demand for cosmetic dermatology has been growing at a rapid pace, and with roughly 1 dermatologist for every 30,000 people, the wait time can be as long as six months. It’s not surprising that it’s currently a $15.3-billion-dollar industry and expected to grow to $19.4 billion in a few short years.
As someone who runs a marketing agency, I am fascinated with companies that can solve the “time” problem … I was impressed when I recently found a company called MySkinDr. This is NOT any kind of a paid promotion … simply a major disruptor I stumbled upon that I was blown away by.
MySkinDr is changing the way that you get your skin rejuvenation and anti-wrinkle treatments, just as many other companies have changed the way they deliver their goods and services to their customers.
“Providing consumers convenient on-site access to medical skin screening, medical spa treatments, and medical referrals will benefit clinicians and patients alike,” says Dane Hallberg, chairman and CEO of MySkinDr. “We are becoming an on-demand global culture. Consumers are going online to order goods and services where they once would visit a mall or other brick-and-mortar store, and this trend is only going to increase.”
This should come to no surprise as we continue to see malls across America shut down and major department stores go bankrupt and close their doors for the last time. With companies like Amazon dominating the market, who’s to say how long companies will be able to do business in the traditional-marketplace manner?
“We will play a significant role in the numbers of patients seen, the numbers of patients referred to physician offices, and the numbers of treatments performed. All leading to greater care, improved loyalty, and patient satisfaction,” says Dane.
As these trends continue, there is no limit to what might be next. It’s 2017, and everything is about convenience. Simply uttering the name “Blockbuster” is a reminder that things have changed, and will continue to. Instead of video stores, we have Netflix and Hulu. Instead of going out to eat, we have Grub Hub and Uber Eats.
It’s all around us. Businesses emerging into the market should always be on the lookout for ways to adapt to the needs of their customer base. This is exactly what we’re seeing with these on-demand businesses. Offering on-the-go services is an incredible way of not only gaining new customers, but retaining them, which can prove to be a major struggle in our society.
What’s next to save us time? Hopefully bourbon delivery by a massage therapist?
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Kyle S. Reyes is the Chief Executive Officer of The Silent Partner Marketing, co-host of The Whiskey Patriots and the National Spokesman for Law Enforcement Today. Reyes is also an acclaimed keynote speaker on patriotism and leadership, entrepreneurship, and marketing by storytelling. You can follow him on Facebook.
