ESPN Yanks Broadcaster Named Robert Lee, Triggers Reuters Social Media Meltdown

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At least one major media outlet has unwittingly tried to top the scorn and unwanted publicity that ESPN received when the network tried — and failed — to stop a potential firestorm by removing a broadcaster who happens to have the same name as the most decorated Confederate general from calling a University of Virginia football game next month. 

In the wake of the Worldwide Leader in Sports’ decision to reassign Asian-American broadcaster Robert Lee from calling UVA’s tilt against in-state rival the College of William and Mary, it apparently took the international news agency Reuters at least three times to produce an accurate headline via social media:

After its incorrect use of the term “doppelganger” — the borrowed German term used to describe two people who are nearly identical in appearance, Reuters tried — and failed — again:

By then, the jokes had already taken Twitter by storm, while ESPN gradually learned that by trying to prevent a potentially embarrassing moment from happening it only ensured even more embarrassment and derision:

Shortly after the fiasco gained in momentum, ESPN through several statements attempted to defend itself:

On Thursday night an internal ESPN memo found its way online:

Even MSNBC — the left-leaning network that partially inspired the name that the blog uses to poke fun at ESPN (MSESPN), the same blog that broke the story on Lee’s reassignment, had a chuckle at the Worldwide Leader In Sports’ decision:

There was one cable news station, however, that found a way to come to ESPN’s defense. CNN, which has experienced a slew of its own problems this year, ran a column Thursday night penned by a former ESPN executive who defended the network’s decision:

The Internet, of course, had the final say: