Company: Hate Cops, Vets and America? We Don’t Want Your Business.

Yes, we are controversial. No, I don’t care that you have a problem with it.  But perhaps you should ask yourself “why”… instead of “what is this guy thinking?” Allow me to explain.

In the last couple of years, you’ve seen us make national headlines for some of what we stand for.

Whether it’s The Snowflake Test that prospective employees have to take, our sick time policy that allows employees to trade sick days for guns, ammo, and shooting on the range, or our campaign to donate $500,000 in services to first responders and veterans – we have no problem putting it out there.

I don’t hesitate to weigh in on hot topics in America with my Real Talk From The Whiskey Wall.  We’ve launched The Whiskey Patriots to resurrect American patriotism and we’ve been on a journey with The Real Man Show to resurrect the art of being a man.

So naturally, I get the question all of the time:

“What the hell is wrong with you and why would you risk putting your company out of business by getting controversial?”

The irony of our noise and the very name of the company – The Silent Partner – is that we tell 95 percent of our clients to avoid controversy at all costs.  Don’t risk turning off your consumer.  But it runs much deeper for our company.  It’s about integrity and value.  It’s about supporting something bigger than us … believing in something greater than us … and being able to do so because we have countless incredible clients that quietly support us.

Our Values

Our vision is simple — to be the most audacious, cutting-edge, creative marketing agency focused on storytelling in the year we’re actually doing business in.

We leverage the pulse of the people to identify where the market is and where it’s going during what is the biggest cultural shift of our generation.

But the why … now THAT is what’s really important.

Everything we are as an organization can be attributed to three things:

  1. Family – We believe that family and community are among the most important baselines of any organization. We believe in volunteerism and giving back to the community.  Our first responder campaign is a great example of putting our money where our mouth is.  We are humbled to stand behind the men and women who serve and protect, and we want to see them return home to their OWN families.  We want to see them given the dignity and respect they deserve.  And we want them to know that the silent majority does truly stand behind them – no matter how obnoxious and loud their haters are.
  2. Faith – Political correctness be damned. We are who we are and have what we have because of a greater good. We might call that greater good by different names … but faith is an integral part of who we are.  We operate our business with values, ethics, and integrity and expect our clients to do the same.  On paper, I’m the chief executive officer of this company.  But in reality, God is the CEO of this agency.
  3. Forward Thinking – We aren’t here to kiss our clients’ butts and make them feel good. We are here to help them grow.  We challenge them. We will call into question what they perceive to be conventional wisdom. We will be candid and uncensored. If something doesn’t work, we’ll tell them and we’ll help them fix it.

I understand that we’re leaving tremendous amounts of money on the table by turning off people who don’t support police and first responders. 

I get that we’ve lost tons of prospective business by people who would rather coddle snowflakes than make them actually work. 

We operate behind-the-scenes and quietly for most of our clients, offering non-disclosure agreements in advance.  But I’m well aware that there are business owners who don’t want to work with an agency run by an obnoxiously patriotic conservative millennial.  No matter just how damn genius he and his staff are.

I really. Just. Don’t. Care.

Faith.  Family.  Flag.  Firearms.  Freedom.  First responders.

There are some things in life – and in business – you just put first, no matter what the cost is.

And the beauty of our great country is that we have the ability to do that.

God bless America.

Kyle S. Reyes is co-host of The Whiskey Patriots and the Chief Executive Officer of The Silent Partner Marketing. Reyes is also an acclaimed keynote speaker on entrepreneurship, leadership, marketing and social media. You can follow him on Facebook.