Dime-Store Obamacare

In the nascent days of post-World War II conservatism, Senator Barry Goldwater coined a phrase that defined the limited political goals of moderate Eisenhower-era Republicans. Goldwater referred to the Administration of Republican President Dwight Eisenhower as a "dime-store New Deal." Disappointed in the GOP's contentment with the post-New Deal status quo, the Arizona Senator, along with notable allies like National Review founder William F. Buckley Jr., advocated rolling back New Deal bureaucracies, rather than making them permanent arms of the federal government.
Goldwater and Buckley lost the immediate political battles with big government Democrats and the Eastern Republican establishment. But in the coming decades, they ultimately won the heart of the Republican Party with their vigorous and consistent conservatism.