Pot group going on TV, plans August funder
By State House News Service | August 17, 2016, 6:36 EST
The campaign trying to legalize marijuana possession and sale through the ballot this November has reserved airtime for TV advertisements, according to spokesman Jim Borghesani.
“We’re going to try to buy as much as we can,” Borghesani told the News Service.
A review of Bay State stations’ public disclosures showed that agreements have been reached with at least three Boston stations – WHDH, WCVB and WBZ-TV – for a total of $631,635. The media company listed is Screen Strategies Media, which declined to comment, and a “buy detail report” for WCVB shows 48 ads running in the week leading up to the Nov. 8 election.
The campaign changed its name from The Campaign to Regulate Marijuana Like Alcohol to Yes On 4, Borghesani said. Yes On 4 plans an Aug. 28 fundraiser at the Harvard Club of Boston with former Congressman Barney Frank and Oregon Congressman Earl Blumenauer.
The fundraising invite indicates a fundraising goal of $3 million before election day.
The campaign pushing for passage of Question 4 has the Marijuana Policy Project as a “primary backer,” Borghesani said.
— Written by Andy Metzger
Copyright State House News Service